The ads on hockey boards change in various ways, and here are five supporting facts:
1. Digital Advertising: Many hockey arenas have switched to digital advertising boards, which allow for easy and quick changes in ads. These boards use LED technology to display different advertisements during breaks in gameplay.
2. Sponsors’ Contracts: Ads on hockey boards often change based on the contracts between the team and its sponsors. These contracts typically have time limits, and once they expire, new sponsors take their place, resulting in different ads being displayed.
3. Rotating Ads: Some arenas have boards that rotate ads, similar to a rotating billboard. The rotation can be timed, ensuring that each sponsor gets equal exposure.
4. Special Events and Promotions: During special events, such as playoffs or charity games, hockey boards may display specific ads related to the occasion. These ads are temporary and are put up to promote a specific event or cause.
5. Local Partnerships: Hockey teams often establish partnerships with local businesses or organizations. These partnerships can result in periodic changes of ads on hockey boards as new partnerships are formed, giving exposure to different sponsors.
FAQs:
Q1: How often do ads on hockey boards change?
A1: The frequency of ad changes depends on various factors. Some ads change on a yearly or seasonal basis, while others may change more frequently, such as during the playoffs or when new sponsors are secured.
Q2: Is there a set order in which the ads change?
A2: Generally, there is no fixed order for ad changes. The rotation of ads can be random or follow a predetermined schedule, depending on the arena’s advertising management system.
Q3: Who decides which ads are displayed on hockey boards?
A3: The team’s management, in coordination with sponsors and advertisers, decides which ads are displayed on hockey boards. They often consider factors such as sponsorship agreements, advertising contracts, and local partnerships.
Q4: Can fans suggest or request specific ads to be displayed?
A4: While fans can voice their opinions or support for specific ads, the decision ultimately rests with the team’s management and their contractual obligations.
Q5: Do the ads on hockey boards generate revenue for the team?
A5: Yes, ads on hockey boards are a significant source of revenue for teams. The fees paid by sponsors and advertisers contribute to the team’s finances and help support operations and player salaries.
Q6: Can the ads on hockey boards be interactive?
A6: With advancements in technology, interactive ads on hockey boards are becoming more common. Some boards allow for touch-based interactions or the integration of augmented reality elements.
Q7: Do the ads on hockey boards distract players during the game?
A7: The ads on hockey boards are designed to have minimal impact on players’ focus. They are strategically placed and often blend into the arena environment, minimizing distractions.
BOTTOM LINE:
The ads on hockey boards change through digital advertising systems, contracts with sponsors, rotating boards, special events promotions, and local partnerships. These changes occur based on various factors such as time limits, sponsor contracts, and the need for promoting specific events. While fans cannot directly influence ad selection, their support indirectly contributes to the team’s revenue. Interactive ads are emerging, and efforts are made to ensure minimal distraction to players.
